A native of Southeast Alabama, former resident of Franklin, Tennessee and longtime Northwest Florida local, Ashley Grimes has been steeped in southern culture for much of her life. With this continuous submersion she developed a deep passion and appreciation for music, storytelling and for the creators of the art.

In 2004 Ashley began sharing the talent of others. Over the years she has worked with numerous artists in the music industry from Grammy award winners & Music Hall of Famers, booking over 300 shows and overseeing a team of 8 sound engineers at an award-winning venue. Ashley has also worked in branding, marketing and publicity for a multi-hit songwriter & their private studio, as well as with an artist on the highest-grossing music tour in history in 2019. More recently Grimes has been backstage, collaborating with veterans of production & hospitality at some of the country’s best new music festivals.